Constantino: Video can be both a standalone and complement to traditional TV and print ads to increase reach and frequency, but also to influence engagement beyond an impression. Video executions allow consumers to interact with a brand and have more control over their experiences. These interactions can be tracked and measured, therefore they are more directly attributable to an ROI. We can identify specific KPIs to measure and optimize these campaigns, regardless of channel or format to drive the highest business impact for our clients. Late last November, there were major changes happening at Razorfish. Parent company Publicis merged it with another digital agency —SapitentNitro. And Constantino was promoted from media director of Razorfish to senior media director. Folio: caught up with Constantino to learn more about how she focuses on driving business outcomes and how communication goals sway her decisions. How does producing video content on behalf of clients you compare to traditional print and digital advertising? For Carly Constantino, senior media director at Razorfish, one thing is for sure: video gives consumers more control over how they interact with a brand. Folio: How are you able to tell a client’s story without sounding overly promotional? Folio: What kind of ROI is typically expected from video ads compared to traditional television and print ads? The communication goals we are trying to address become the basis for what ad formats we recommend for our clients. Video really allows us to tap into different aspects of the funnel to achieve different goals, therefore we are very aggressive in developing learning agendas for our clients to ensure we are continually learning and optimizing towards the right ad formats and placements that drive the biggest business impact. Folio: What are some of the deliverables video offers your clients? How can different formats (preroll, integration, mid roll, etc.) yield those results? Folio: How do you measure ROI? What KPIs do you watch closely? Constantino: Video opportunities are growing rapidly from a content perspective, as well as, in a variety of formats that better meet consumer preferences. Because of the vast options, there are appropriate buying models and formats to reach specific audiences, as well as, deliver against various KPIs. Depending on how you want to engage your audience will determine the success of your video buys (i.e.: high reach driving awareness, increasing engagement through rich media, direct call to actions to drive leads). At our core, we base everything on the consumer insights and a full funnel approach to our media strategy, planning, and optimization. Constantino: Our job as the media agency is to drive business impact. We work hard to develop KPI’s that we can measure and optimize against. While we might report out on standard metrics like video views, reach to target, or viewability, our primary focus is on driving a business outcome like leads or revenue. We work at the beginning of our engagements with a full funnel view and robust data science for each of our campaigns to understand the specific business goal. Then we build in a measurement plan that gives us the ability to understand the impact and optimize against it. Messaging and delivery can be highly promotional, more informative and educational, or simply for entertainment. We let our communications strategy drive the story we are trying to tell and rely on our media and creative strategy to deliver on that story. Carly Constantino: Every consumer faces challenges when it comes to fulfilling specific needs, whether personal or professional. Ultimately when it comes down to sharing a client’s story through creative, we really need to understand both the marketing goals of our clients, but also what resonates with consumer needs and expectations. With that, our focus is to build a communication plan that leverages the data we have about our consumers, understand the proper touchpoints, and deliver the right experience based on where they fall in the journey. We work closely with our clients to understand the consumer journey, outline communication goals that align with that journey, and then work with our creative teams to develop content experiences that deliver on those goals. Folio: How do you strike a balance between quality and scale with your clients’ budget? Constantino: Again, at the end of the day, our goal is to drive the business, so we need to be strategic about allocating media dollars and maximizing opportunity. We are in the mindset of constantly testing and improving, so part of our iterative process is to determine the right mix of partners, creative formats, and technology to deliver on both quality and scale. We are constantly looking at the trade-offs of higher quality, higher cost media with scale and efficiency, therefore our focus is on making sure we have high viewability, transparency of site lists, and control over all of our buys.
Facebook Twitter “Change” Came Today From Charlie Puth And James Taylor NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Feb 17, 2016 – 1:21 pm Charlie Puth Wrote “See You Again” In 10 Minutes Love is the answer in this new hopeful duet between two natural balladeers — now will the world sing along?Philip MerrillGRAMMYs Mar 26, 2018 – 2:31 pm On March 26 singer/songwriter/producer Charlie Puth released his song “Change” with legendary GRAMMY-winning singer/songwriter James Taylor, calling for the world to accept love and change on “the day we know we’re all the same.” Born in 1991, Puth’s first successes came from self-posted YouTube videos that went viral. His pure emotions and vocal tones pushed several tracks onto the Billboard Hot 100 and his 2016 album, Nine Track Mind, finally delivered a full-length to devoted fans. Now, hear his latest single “Change.”The upcoming album that the track “Change” will appear on is called Voicenotes, named after Apple’s Voice Memo app that many songwriters rely on. Puth previously relied on it when he wrote and submitted a song demo for “See You Again” to the producers of Furious 7 for a tribute song to Paul Walker’s character in the movie franchise. In its final form, hardened by Wiz Khalifa’s rap, the song went to No. 1 and spent 12 non-consecutive weeks at that spot. Khalifa, Puth and “See You Again” were nominated at the 58th GRAMMY Awards for Song Of The Year, Best Pop Duo/Group Performance and Best Song Written For Visual Media. News While few talents have a No. 1 hit before they turn 20, and still fewer achieve the lasting success of a true folk icon, the unlikely pairing of Puth and Taylor couldn’t have come at a better time. We can be sure many will sympathize with the power of the song’s outlook’s simplicity — valuing love and treating all people as equals. While “Change” is sure to attract attention, it might put some listeners into a sugar coma. For others, “Change” will be heard and taken to heart as simple truth. Which way does it take you?Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? “Talk To GRAMMYs”Read more Email Charlie Puth Releases “Change” With James Taylor change-came-today-charlie-puth-and-james-taylor
This ginger tabby named Flynn shacks up with Tori Diaz, founder of This Cat is Chonky. Tori Flynn I’m standing at my desk working. Archer, a 10-pound bundle of sass and midnight fur, sits behind me on a stool, a single claw plunging repeatedly into the elbow of my sweater: “Pay attention to me!” Archer knows I’m looking at other cats. He just knows. I’m on Facebook, bearing witness to the fattest cats on the internet. It’s a private Facebook group called “THIS CAT IS C H O N K Y,” where proud members post photos and videos of their beloved fuzzballs and comments pour in by the hundreds. Along with over 270,000 others, I worship at the house of Chonky. We lurk here. We comment. We find deep comfort.Facebook has been slammed for privacy failures and scandals, and like social media in general, it’s been called out for feeding loneliness and depression. Even social-media-savvy political rock star Alexandria Ocasio-Cortez quit Facebook. I’ve been tempted to follow suit, but I stay, in part, for Chonky. And I’m not alone.Yes, Chonky is for oohing and ahhing over cats with belly flab and kittens with poofy cheeks. But for many, it’s also a light in the darkness. Selfies, cats and so many uploads: Our love affair with sharing photos Facebook Share your voice 5:14 Comments Facebook, Instagram, Twitter: What’s your relationship… Originally published June 12. Now playing: Watch this: 13 Photos Online One Chonky mod asked members to share what the group means to them — and got over 1,000 replies. “It’s a ray of sunshine in a gray world of negativity,” one member responded. Said another: “There have been many days where I isolate myself and cry nonstop but this group can stop that in an instant.” Members going through breakups put out the call for soothing cat photos to lift their spirits. People who just lost their beloved furry companions turn to Chonky for support and a virtual shoulder to cry on. Chonky founder Tori Diaz gets messages from group members who want her to know how Chonky has cheered them up during their most stressful moments. “What hit me the hardest,” Diaz says, “were the people responding saying the group has helped them through suicidal thoughts, depression and severe medical problems.” I visited Chonky one day when a young woman expressed thoughts of self-harm. The group arrived to tell her that her life matters. They shared their own stories of depression and how their cats gave them something to hold onto. The original poster later updated the message to say she had reached out to a therapist for help. This Cat is Chonky proudly advertises its wares with a chubby-cheeked cat banner. Facebook/This Cat is Chonky The first rule of Chonk ClubChonky isn’t the Wild West. You can share pictures of your cats and comment on photos, but you can’t sling insults. The group has strict rules of conduct. Rule No. 1: No chonk shaming. This is “the ultimate sin.” Don’t shame owners, either. That includes not calling them bad pet parents because their cats are overweight.”Don’t be condescending, judgy, or incite arguments,” the rules read. No politics or medical advice. In an internet world full of snark and trolling, Chonky is meant to be sacred ground. Jerks will be banned.Diaz, who lives with a ginger tabby named Flynn (pictured at the top of this article), created the Chonky group one night in May 2018. “One major issue I noticed in animal groups was owner and pet shaming, especially if the animal was overweight,” Diaz tells me. “It made me sad to see them being torn down for posting a picture of a beloved pet that they were excited to share.” In an internet world full of snark and trolling, Chonky is meant to be sacred ground. Jerks will be banned. Tags You don’t have to look far to see what Diaz is talking about. Reddit’s popular Aww group is sometimes beset by this issue. A post showing a short video of a fat and fluffy cat received responses calling the owners out for “at least negligence, if not straight-up abuse.” It’s hard to know the stories behind the overweight pets we glimpse on social media. Are they on diets? Do they have medical conditions? Are they recent rescues?Diaz created Chonky to be “a safe group to post chubby cats, or any cats, without meanness.” The term “chonky” came to her when she was looking at a photo of a fat cat. She thought it felt like internet-speak for “chunky.” Chonky strummed Facebook heartstrings right from the start, zipping to over 100,000 members by the end of 2018. When it hit 125,000, Diaz accepted the help of a small group of Chonky followers who offered to become moderators. They work their butts off. “Chonky isn’t immune to the problems of nasty internet users and trolling, myself and the mods just remove problem people fast and have learned what types of posts are most likely to start problems,” Diaz says. “A lot of love and work goes into keeping the group how it is.” Moderator Natalie Bunting, who also volunteers at a cat rescue, says the rule to “be nice” is the one most frequently violated. She has witnessed (and quashed) arguments for and against outdoor cats, political statements and personal attacks, like a member telling another to clean up a house seen in a photo. “There are literally well over a thousand member requests each day and at least 200 posts an hour,” she says. “It’s absolutely mind blowing.” Volunteering to wrangle Chonky posts is time-consuming, but Bunting sticks around because she’s connected with Diaz and the other mods. They blow off steam in a behind-the-scenes chat group, where Bunting says they laugh, cry and support each other. A lot of the conversation revolves around Chonky business, such as which posts should be approved or whether a member should be banned, but sometimes it veers into talk of families, food and work. “The subject can change 30 times within 30 minutes and it is the most entertaining chat I’ve ever been a part of,” says Bunting, who has two chonks of her own: Cubby and Baxter. “They are the goodest boys,” she reports.This rotund fluffster is the kind of cat Chonky members love to coo over. Amanda Kooser/CNET Chonky terminologyChonky is a closed group, so you need to be a member to see the fur flying. Here’s a typical day in the life of Chonky: Emily shared a photo of her wide-load black cat sitting on a cable box, eyes poppin’ and two front legs dangling straight down. It attracted 222 comments, including some photoshopped parodies showing the cat wearing a business suit or strolling through a Western town. Another poster demanded to see the group’s “oranges” and kicked off over 600 comments about ginger cats.Lizzie posted her gorgeous 14-year-old fluffy boy, who’s in declining health. She received lots of love. “Cherish your time together, I’m sure he does,” wrote one Chonky member.If you’re fortunate enough to be accepted into Chonky and you can abide by the simple rules, you will need to know some vocabulary.Beans: toe padsCat tax: providing a photo of your own cat when requesting photos from othersChonk: a fat catFloof: fluffinessHamb/hambina: a catNip nops: nipplesPeets: cat feetSlonk: a skinny catSmol: smallTeef: teethThicc: fatVoid: a black catUsed in a paragraph: My boi Archer is a semi-chonk void hamb, while his sister is a smol void slonk. They’re not thicc super-floofs, but their lil peets are adorbs.Fear of the inevitableBunting’s avocado-loving cat, Cubby, suffered from a mysterious illness for months before vets finally diagnosed the rare Cushing’s disease, an adrenal gland issue that can be difficult to treat. The Chonky team posted a GoFundMe fundraiser on Bunting’s behalf, and the community has fed money toward the $2,000 goal to offset Cubby’s steep health expenses. “Sending healing energy for Cubby! Thanks for sharing the chonks with the world,” wrote one Chonky-loving donor.Bunting says the campaign absolutely blew her away at a time when she was dealing with an unexpected death in her family. “As silly as it sounds, the whole thing gave me reasons to smile during an extremely difficult time,” she says. Chonky fans are also mailing her little shirts for Cubby to wear to help protect his fragile skin. “I still have no idea who sent some of them,” Bunting says. Enlarge ImageThe author and her own chonky cat, Archer Amanda Kooser/CNET I’ve been working on this article for a while. My big boy Archer has curled up inside his UFO-shaped cat bed under my monitor stand. He’s sleeping, but there’s now a tiny paw appearing from beneath my keyboard holder, reaching out daintily for the front of my sweater. “Pay attention to me!” I shift my position so his teensy sister Delia can sit on my lap. I visit Chonky a couple of times a day. I do it for the respite of cat pictures. I’m also here because I’m afraid of the future. My cats are over 17. I’ve known them since the day they were born in a friend’s closet as little wiggling bundles of fur, and I love them like they were carved from my own heart. They both have kidney disease. Delia is getting clumsy. Archer had a mysterious seizure some months ago. The vet calls them seniors, and I know someday, probably not too long from now, I will lose them both. As much as I lurk on Chonky, I rarely post. When the day comes that I have to say goodbye to my beautiful cats, I already know I will go to Chonky for solace. And I know a vast community of cat-loving Chonksters will be there to support me. 7
Aishwarya’s hopes of a strong finish were dashed on Saturday when she suffered nerve damage on her right hand which severely affected her pace, but survived the long Special Stage of 191.27 Kms.”I had problems using the throttle and because of that, I could not have the pace that I wanted. Otherwise, it was a good day of riding for me as I managed to finish the stage without any crashes. My performance could have been a lot better but I hurt the nerve on my right hand forcing me to take it easy on the bike,” said Aishwarya who completed Sunday’s Special Stage of 173.42 Kms with a strapped right hand.Looking ahead to the next round, Aishwarya said, “With the experience and confidence I gained by completing the courses in Dubai and here, I hope to perform better in the third round in Aragon in July. I would like to thank by sponsors TVS Racing, Mountain Dew, Big Rock Dirtpark (Bengaluru), Scott Motorsports India for showing belief in me.” India’s Aishwarya Pissay, 23, came up with a gritty performance to secure a podium finish as she came third in the women’s category in the Baja do Pinhal, the second round of the FIM Bajas World Cup. The event, which was held in Proença-a-Nova in Portugal, concluded on Sunday, March 24, after the riders completed a gruelling course of 364.69 Kms over two days.Though Bengaluru-based Aishwarya, a former Indian National girls racing and rally champion, finished 29th Overall in the two-wheeler class, she was placed third and fourth in the women and junior categories, respectively, but not before enduring a nerve-pull on her right hand on Saturday that cost her a lot of time. The podium finish here fetched her 15 points which took her World Cup tally to 40, following the 25 she received in the first round in Dubai, earlier this month.Summing up her performance here, Bengaluru-based Aishwarya, who is supported by TVS Racing, Mountain Dew, BigRock Dirt Park (Bengaluru) and Scott Motorsports India, said, “I am extremely thrilled to have completed this rally and collect points for the Baja World Cup. The rally was quite challenging with lots of enduro sections, but I managed to avoid any crashes.””With the nerve strain on my hand, I couldn’t push up my speeds and that affected my overall performance. I will continue to train and learn from this experience to be fully prepared for the Baja Aragon, the third round of the World Cup, in July 2019.”
00:00 /19:46 X To embed this piece of audio in your site, please use this code: The founder of Gallery Furniture, Jim “Mattress Mack” McIngvale, and store manager Anthony Lebedzinski tell the story of how Gallery Furniture came to be a place of refuge during Hurricane Harvey, including harrowing water rescues that helped bring displaced Houstonians to the store.Part 1 of 10-part series, “Stories from the Storm”. More at houstonpublicmedia.org/harvey. This article is part of the Stories from the Storm podcast Share Listen