do stand in many programs, I have been on the independent blog program has a special liking, either before or in the marketing company, has now started their own business, in the marketing of independent blog I pay a special attention. Because in my experience, independent blog have the unique advantage of the other station system do not have the proper grasp of these unique advantages, they are mining and play out in the marketing process, can let you receive unexpected results and surprise. With a summary, this unique advantage can be roughly summed up in ten aspects.
advantage one, with independent blog build PFP and brand.
this is where the core advantage of marketing independent blog, blogger image with independent blog set up a brand, or individual can create excellent content management content blog fine, make customer or user have a good impression, and narrow their distance, forming a mutual trust, in the course of time can make the blog has become a brand, which can make close and easy to trust marketing behavior next expansion, improve the conversion rate.
advantage two, set up and develop characteristic style with independent blog.
is like a personal blog, a blog style has its own characteristics like having a special personality, more likely to attract others, has a unique style, can let the customer feel from the blog reading to relax, pleasure and trust, it is a successful blog which has the characteristics of style with the. Therefore, in the Bowen’s writing, focus on the formation and development of their own style, for the cohesion and attraction of customers will be of great help.
advantage three, with independent blog fully formed active interaction.
has the independent blog comment feature, and message board features are customers and form a good interactive tool, the use of related activities, such as the selection of monthly review of the month, the best suggestion award, and give some material rewards or rebate form, can not only promote the blog comments and messages in the atmosphere and pay more attention to the blog users, more can further strengthen the contact and affection between blog and users, the invisible benefit for marketing promotion.
advantage four, the simple, easy-to-use program advantages of independent blogs.
is to put it in many advantages on location, it is because of the specific marketing, the program itself is important but not the most important factor, said several advantages in my opinion is the most important "soft power", requiring users to grasp and use, and many easy to use independent blog programs like zblog, WordPress etc. directly for marketers to provide the most convenient to use the tool, it provides the most basic premise for subsequent use.
advantage five, independent blog has powerful expansion function.