vancl.com, a once brilliant and resounding brand, is now beginning the end of a hero. I remember that when the most prosperous customers, a 19.9 shirt almost all the young people love, and now the blind pursuit of high-end, leading to traffic loss has become irreversible reality. As the customer itself, its own struggle and change, change from the brand type, to reduce the blind expansion to the precipitation of users, build their own brands, we also want to find their own position in the first-line business camp, but it all came too late. In fact, the market gives every guest the opportunity to have a lot of, but in the market share of the rapid rise in the process, the guest is not calm to treat all this, but too fanatical pursuit of bigger dishes. Now look again, and now gradually marginalized customers, I think its failure experience for any one of the electricity supplier is a revelation. Now let’s make a concrete analysis.
blindly exaggerated, leading to relaxation of vigilance, innovation slow
in my opinion, VANCL’s turning point in 2011. In the formulation of the annual target when new, VANCL issued their own heroic utterance, said to a staggering 10 billion. Please see, its unit is 100 million. In 2010, sales of VANCL is only 2 billion. From 2 billion to 10 billion, all of these breakthroughs require more than just paper. This point is a bit like the great leap forward of China, blind arrogance, loss of stability, and then into a can not extricate themselves from the abyss. When I immersed in an arrogant target, other business sites began self exploration and innovation. It’s like when you’re in the back when your opponent is in constant progress, so that a back gap will continue to widen. And now can not return to the glory of the year, largely because of the gap is too large. Electricity supplier development is too fast, the gap is too large, may lead to redemption of the room is very small, and even difficult to save. A company’s strong need to step by step to go, such as Alibaba, can be said that a step in the wrong move, but not that victory is won. On the key points, we desperately enhance their sales, and other online shopping platform is in steady the layout of its product line, which is not much but quality not to say, to the market and customers left a good reputation, such as the bright younger generation vip.com, their produce is in fact done where the high pressure situation the reason that can counter attack can depend on a practical part of the development of attitude, and all this is obviously missing a lot of customers.
operators themselves, the development of thinking black hole
In fact, the decline of
for all passengers, the operator is to blame. A visionary leader is often able to strategize, everything was properly and logically arranged decision. However, if a leader is biased, it may lead to a bottleneck for the whole company. VANCL’s mistakes, because as a leader of the company as a child is too old, blind to.