from the media, we always feel very strange, and even from our lives very far away. In fact, translated into English is "We Media", which means our media. What it really means is popular citizen, media, or personal media. With the development of science and technology and the richness of public entertainment, personalized and private media has become a very important part of public life. For example, the blogs we know, micro-blog, WeChat, and post bar have sought an unprecedented sense of belonging in the online community. At the same time, since the media has become the choice of many cultural marketing friends, to seek a breakthrough in a more people oriented approach, it is best to become a more competitive marketing. Especially since the media want to break the bottleneck of fans "embarrassment", hoping to attract more fans attention. But, how in the media since the innovation, to seek a new breakthrough in
in the author’s view, since the media in the operation process, must have the characteristics of self. Why do you say that? The feature is a label of self, distinguished from other self media. Blogs, for example, are better suited for thoughtful fans, because the blog itself is intended to attract fans with thought – based communication. Different views can collide with each other to produce sparks. While micro-blog is a more rapid marketing cultural exchange, it emphasizes the uniqueness, freshness and interest of information. At the same time, micro-blog will attract fans with the power of leadership and the power of micro-blog’s big V. The circle of friends, is a circle of friends to form the basis, one is the interaction between friends, including information, including anecdotes of life, on the other hand is to focus on the account to spread different information and knowledge, including learning. And pay attention to it, like a group of like-minded friends found in a topic among colleagues, you can let each other exchange views, especially some entertainment, gossip, etc.. Therefore, each from the media has its own characteristics, to seize its own characteristics, in order to attract that part of the more interested people. Therefore, in terms of self characteristics, the media needs to combine the needs of innovation, so that enthusiasts more enthusiasts.
content innovation needs to have its own positioning, and this positioning needs to be very clear and definite. Let your users see that this is what I need. However, in this process, the innovation is to make the characteristics of self more prominent, but must not forget the most original advantage. Although fashion is the mainstream of development, but in the process of mass pursuit of fashion, there are always some people in the nostalgic classic paragraph, this is a necessity. From the media content is the same, to retain part of the classic paragraph, while in a more unique way of innovation. Some people say: "the development of e-mail has made paper letters out of the market."." But do you see? You can always see a mailbox in the street. Someone is writing a letter to record it. Therefore, the media needs to retain that initial emotion to attract and retain memory.