website, in the positioning of keywords, usually for the product or function, extension of long tail words, such as Chrysanthemum Tea website, long tail word is this: Chrysanthemum Tea price, Chrysanthemum Tea utility, Chrysanthemum Tea can fire? These long tail words are all around the product name to today, Q the concept of a pig to share product sales positioning of long tail keywords, according to find products.
According to the
to find products, for the primary consumers, buyers in the early stage is considering to buy, in the field of economics, the use of "demand" to show that when a buyer feels the need for material. Consumers in the primary demand stage have problems, just want to solve this problem, but do not know what solutions, so you do not know what kind of product you need to buy.
, for example:
, a female college student, is a summer intern who wants to know the solution to heat stroke, which can be considered a primary need. This girl, do not know what she needs is, buy some fruit that can reduce summer heat, or drop the medicine of summer heat, go to do a summer heat massage, still want to be in air conditioning room, drink plenty of water.
encountered such a consumer, you will decide what to sell products to her? If you happen to be a sales drop drug webmaster, long tail word all told the website visitors, this drop medicine is the best in the industry, the most affordable price, but the Zhou Zheng discounts, for primary consumers will not pay, because he does not know this product.
if the site of the long tail, one part is in the analysis of all drop methods on the market, which reduce the heat is no side effects, and faster, this is in the initial stage of the consumer demand to see, so in the choice of the long tail, description of products, not only from the product itself description of product features, price, etc., sometimes, from the effects of view, because users just want to solve the problem, and to purchase the product, according to the purpose of looking for products.
From the effect,
enables primary demand consumers to know more about the situation and makes her a buyer of alternative needs. For users, this time, need to do is to choose whether the drugs to choose heat, or choose to do a drop of massage, only to be persuaded to buy drugs reduce the heat when the user, to the user to introduce this product than other competitors, meaningful.
is very complex, many different factors can affect the decision making, only more understanding of what factors promote visitors purchase behavior, in order to better modify the content of the site and the long term, to meet their needs. This article by Q pig blog (http://s.www.seozoro.com/) original release, respect copyright, reprint please indicate the source.