recently, the young Taobao sellers karoshi, Chuan Taobao shop daily outage or closure of the number of sellers nearly 10000. Although Hu Guanzhong, head of Taobao’s public relations department, came forward to declare that the rumors were untrue, there were still a lot of merchants going in and out daily. Taobao’s owner faces a lot of pressure from sales, customer complaints, Taobao penalties and peer competition, which is really hard to do. In the case of a large number of Taobao stores closed, how to do online shop,
do customer research
What is popular in the
market, what customers need, what is selling well at the moment, these are to operate an online shop to know. Before the shop is established, it is necessary to locate the product. Customers need what brand products, if not franchised stores, you can through their own analysis, comparison, select a number of good brand products on-line, to meet the different needs of guests. But want to shop for a long time to go on, the goods do not shop too miscellaneous, selling clothes to sell clothes, do not look at specialty products, and then add another store.
refining team division of labor
Taobao shop operation very hard, work time is long, work intensity, work content, a shop to do it, not a person can resist all work. We want to make money, but don’t overdraw your life. Taobao’s crown shop constantly tired out of sudden death news, shopkeepers have to pay attention to their own bodies. In order to do a good job in the day-to-day work of the shop, it is necessary to refine the division of labor, each person responsible for several work, the owner grasp the overall situation. Work in shifts, and don’t forget to work overtime.
focuses on promoting
Taobao shop should also focus on promotion and publicity, publicity and promotion of many ways, you can set some publicity programs and strategies. Network promotion, many people will choose to send messages in the Q group, posting in the forum. Shopkeepers can also take advantage of some of the web’s platforms, such as micro-blog and blogs. Edit high-quality content and develop your own micro-blog and blog. Advertising not only sends more, but also attracts people. Pay attention to mining potential users. In fact, online promotion and publicity with SEO have a lot of relevance, but online search engine rankings can not be. However, the chain and content still have to catch. Online shop construction and art should also do well, pay attention to user experience, navigation clear, simple and beautiful.
quality, including a lot of points, product quality, service quality, packaging quality and delivery quality and so on. First of all, the store operators should be honest, do not deceive customers, real products and online display products consistent, in addition to some of the color differences caused by photography reasons. Be patient and patient in customer service attitude and more considerate of customers. In the choice of express company, we must find fast, good service company. Product packaging, take full account of the impact of the transport process, not only that, but also as much as possible elegant appearance, so that customers look comfortable. Especially some clothes, it is better not to use a plastic bag up on >!