Taobao mall after all is a part of taobao. Where the customer, its promotion and Jingdong such as independent store promotion is different, do not promote Taobao in the delineation of the platform, the effect will be less effective. After a long period of practice, the author thinks that the more significant effect of promotion are as follows:
We first look at the Taobao
concept store. Taobao mall is the company’s registered qualification, part of the taobao to pay a fee in order to participate, is relative to the market business, opened a lot of part of the high threshold. The recent Taobao mall is revealed to be brewing a new round of management system for upgrading, prompting businesses to improve the management and service ability, to improve the access threshold again, in the technical service fee will rise many times.
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has recently seen a lot of Taobao mall merchants out of business in that business has become more and more difficult to see a part of the business, just do not know how to promote the Taobao mall. Here according to the personal experience on the promotion of ideas Taobao mall flagship store, for your reference.
Taobao mall is not passive, do not wait for some customers. Taobao C shop is selling goods, Taobao mall is selling brand. Should Taobao mall advantage give full play, active operation of the brand, to create a high flow, high viscosity, high conversion rate of the B2C mall. Taobao mall early operation in addition to good planning, promotion should be a priority among priorities.
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two, train. The train is the most direct and effective way of promotion. It is an important part in the promotion of Taobao mall but there should not be too large proportion. For Taobao
Taobao mall overall product pages are weighted higher than general Taobao C store, which is why we often see in the Taobao search commodity Taobao mall ranked in the cause of the search results page, and because in terms of service review and Taobao mall more stringent, more easy to get the trust of buyers, the price difference is not the case often can receive priority users click, it is easy to produce viscous to buyers. There are a lot of strength brand businesses that settled Taobao mall, with a high weight product page will appear good sales, but we can clearly see that there are a lot of Taobao mall business situation is not satisfactory, sales volume is very low, even worse than the ordinary Taobao diamond C shop. As everyone knows, give you the golden rod, you also need to be fishing.
, a commodity Title optimization. Taobao the search engine YAHOO technology, the essence of Title Optimization is actually Taobao SEO. After a period of constant practice, you can analyze a great relationship with the Taobao search engine ranking system title. The factors of popularity, sales, favorable rate etc. of course also have a great influence. But Taobao mall itself has the advantage of high weight, heading for the appropriate optimization will increase the number of natural flow of the mall’s business will play a very important role, but it is currently the number of the most important part of Taobao mall.