, a keyword anchor text link
general user experience good site, will be a reading at the bottom of the article plus. Related reading has two kinds, one is relevant to the subject (also called keywords). For example, a theme of this article is related to website construction and website production, the keywords identified as "Shanghai site construction", later in this article through the program related theme of "Shanghai site construction" articles listed, its purpose is convenient.
should be said that every page of the website, as long as the search engines crawl included, at the same time will be given different weights. But different pages, different content of the search engine how much weight assignment is not the same. This point of view, the author in the original "how to please more users and search engines?" was also elaborated. Needless to say, with more original content page weight is relatively high. How to effectively use these weights, the "value" in the transfer to a better page, naturally became an unavoidable topic. It is common practice, the key words in the article page or by special label logo, and then link to the target page. Many people think that by increasing the keyword density, can effectively improve the weight, in fact, keywords anchor text links and be special identification effect is better.
two, a resource reference links
The construction of
in the chain like a fisherman, network more dense natural effect is better, so the link identifier references to address URL resources, with the increase of the content of the page, the optimization effect will be better. This one can make the search engine more convenient, more crawl web content retrieval; on the other hand, also has high user experience, when the user can read the contents of the article, like search engines, more convenient to directly click on the link, you can find the resources referenced reference page source and details. In fact, the page also need internal cross links, and by calling the URL resource links, more realistic and objective effect is better.
Related reading three,
"content is king, link the emperor", the website quality is mainly based on the contents of basis, so we say that content is king, especially the quality of the original content, it is the king of kings. The link is elevated to the height with the same content, then the link which plays in the website construction and website optimization effect can not be ignored. The only difference is, the link type is various, not only text links also have images, not only the external links also have links to the station. As everyone knows, sufficient quantity and quality of the external links, especially the keywords anchor text links, can effectively enhance the website weight and keywords ranking. But in the chain can not be ignored, and the chain, mainly within the chain to facilitate the search engine more in-depth comprehensive search of website content, and effective transfer between different pages in weight. But the station link is completely controllable, only need to master certain methods with strong execution, you can do well.