2012 for all types of site is undoubtedly black. Bankruptcy, merger and acquisition, transformation…… All the signs indicate that the Chinese network group purchase industry born from 2010 to 2011 the development of peace and prosperity, and then reduced to a large area of the industry reshuffle in 2012, just two years time, this wonderful flower electrical business is no longer chrysanthemums after the Double Ninth Festival. Insiders said that if you can not buy the site in the original B2C model to seek a breakthrough, then the future development of the road will be difficult.
According to the
China e-commerce research center analyst Wu Xuefei expected, the future will gradually turn to the social group purchase group purchase form, social pattern from a handful of group purchase group purchase platform and portal platform support Chinese group purchase websites and businesses to participate in.
The latest data from
China E-Commerce Research Center show that as of the end of June 2012, the group purchase website cumulative birth up to 6069 of the total number, total shut down 2859, the mortality rate of 48%. Still operating in 3210, has dropped to about 2010 by the end of 3200. Group purchase site average birth rate and average rate of rise first appeared double down trend.
network buy from the beginning of 2010 was born, with a simple and direct fast profit, light mode detonated the fastest ever in the history of China’s Internet boom. In the China group purchase website is rising rapidly and the formation of warlords hegemony trend, and by the catering and service industry gradually to the gross profit of higher physical expansion and luxury.
2011 is the group purchase industry competition intensified year, triggered by the "first half mad burn, the second half of the ashes" the rapid deterioration of ecological group purchase group purchase, small and medium-sized market first began to shuffle.
2012, the industry reshuffle spread to large buy site. Groupon collapse, F group Gaopeng mergers and acquisitions, the Jingdong group purchase platform transformation. At the same time, the "group purchase originator Groupon fell in 2012 unilateral stock price, market capitalization has shrunk severely, a heavy blow to the vision of group purchase industry capital.
from the market point of view, the first half of 2012, the top ten in addition to the two group purchase platform of Taobao Juhuasuan and QQ group purchase ranked championship, the rest of the top eight independent group purchase website occupy the entire group purchase market 86.6% market share. Even so, sit tight in the top position of the group purchase industry Taobao Juhuasuan, 2011 transactions have reached 10 billion 35 million yuan, accounting for 46% of all the group purchase transactions. But the good times don’t last long after 2012, Juhuasuan, entered a period of adjustment, the first half of 4 billion 962 million yuan turnover accounted for only about 1/3 market share.
Taobao Juhuasuan regional agent Xia Mei post in an interview with reporters, said the inventory is a long troubled electricity supplier who is a big heart disease. Most of the group buying sites, including Juhuasuan, only provide sales platform, and the corresponding supply chain system in the form of outsourcing.
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