on the vertical electric thepinch news, I want everyone to see is not once two times, from 2012 to now, the negative news about the electricity supplier is Everfount, for example, based on the luxury market and products together to survive only three months was shut down, for example, was established in 2011, with sales of own brand VCOTTON the only cotton in the capital in 2012 announced a freeze all the goods off the shelf, but the recent news is based on the city from the high cost of the garment industry is the first moment where the merger issue, several examples of all of the above is a corner, vertical electric business capital cold tip in addition to them, as well as Haier, Le Amoy, so have suffered the cold of winter in the vertical, we will analyze what caused this situation to change this situation and take what What are the measures?
does not have enough investment to keep up with, or vertical electricity supplier market power is limited. Because in Chinese electricity supplier industry, based on the vertical business enterprise wants to gain market share in a short period of time, the first is necessary to practice is to follow your steps to burn. But after all, there are few strong vertical business background, because the subsequent investment tends to follow, and the existing funds and not to continue, so reduce the advertising became the first measures, however, the marketing of stretched will be directly reflected in the sales volume, it will cause the company to cut jobs and other business practices, which are it is great for the capital market and the staff are enthusiastic to blow, so there is no vertical electric capacity to continue development.
is a common vertical electricity supplier industry spoil things by excessive enthusiasm, in many cases, we pre development too quickly lead to a lot of supporting measures have not kept pace with the pace of development, such as their own logistics service, such as customer service, such as warehouse resource optimization and allocation, although these things will not affect on the surface of the direct sales, but for the user experience it is vital, and vertical business development to a certain stage to solve these problems, so the cost is not simply a few numbers, and may be cut and chaotic criticism, is harmful for the development of the day without a profit, so the internal supervision, supplier relationship, pricing model of re combing and internal optimization and platform construction is the real magic of vertical business.
blind expansion but in the professional channel farther and farther. To tell you the truth of vertical business has many advantages in the early stage of development, making full use of the product focus and resources, but some vertical business always to the future full of fantasy, thought he made a little success can be slightly toward the integrated platform, for example, before the Lok on-line clothing accessory products, but as a vertical the electricity supplier should understand is that as a small, vertical and the chiefs of breaking the wrist is impossible, especially the integrated platform is Jingdong, Dangdang, Taobao almost vertical extrusion on the occasion, providers should force in professional channels, the only way to fully tap the user’s purchasing power, but not at the expense of going to burn in exchange for new users.