jewelry is an artifact of many girls want to become more beautiful, good jewelry can let them add a lot of points, but only the poor quality of the lower grades, now the shop is more and more common, choose a chain brand to join, more is a good choice for business, but for investors, in addition to the election for the project, the shop opened in the proper position is also very important. Now we’ll look at how to choose a chain store business.
a superior geographical environment as consumers choose to enter the jewelry store is the first evaluation of the geographical environment. Just imagine, in the garbage heap or dusty, noisy jewelry store, who would be willing to stay in the store? Even if the jewelry store has good taste, consumers may think: how will such a bad place to have good jewelry worth to buy! Pu Xiuxiu jewelry every owner has the responsibility to provide a comfortable environment for customers at ease.
two, convenient traffic conditions for each person is very important, the convenience of the location of the store traffic is one of the important factors that directly affect the flow of customers. Generally speaking, the number of customers entering the store is proportional to the local traffic volume. Downtown traffic is very convenient, there are many bus routes to choose from, convenient for customers to shop to buy. Pu Xiuxiu’s jewelry store is generally concentrated in the downtown business downtown, professional clothing blocks, large living areas or schools around.
three, the large size of the target customer group and the strong consumption capacity of the jewelry store service area is the key factor to consider the location of the site. In general, the jewelry store where the population is more intensive, the most important thing is the more intensive the target customers, and has a strong spending power. At present, large and medium-sized cities are relatively concentrated in the formation of a variety of areas, such as commercial areas, tourist areas, universities, etc..
four, the reasonableness of the store area and whether the conditions of long-term business in accordance with the size of the business district, to reasonably plan the size of the store, so as to ensure better display of goods. Moreover, the store has long-term operating conditions conducive to brand building.
start looking for a small business projects, such as the decoration project is still very good, the cost is low and the market prospect is also great, the business should pay attention to choose a good location visible, the flow of people is relatively sufficient to give jewelry stores, businesses must pay attention to the location of the hand, and give full consideration to the factors mentioned above, I hope this paper can provide some reference for the corresponding business.