venture shop there is a risk, so before you want to open a hot pot shop, we must be a lot of investigation, careful comparison, to find their own shop and shop plans to open the place. Specifically, open a hot pot shop to do a good job in four surveys, geographical survey, population classification, customer segmentation, behavioral analysis.
1, geographical location: hot pot restaurants have a greater impact on their business, to fully understand the geographical factors. In the same region, different shops and pots serve different consumer groups, while the same store and pot products to different regions will change.
2, population classification: affected by people’s living, cultural, religious, ethnic and other factors, there is a difference in consumption of hot pot, different varieties, grades, purposes are different. Different levels of consumer groups, grade, variety requirements are also different.
3, customer distinction: in addition to consider the customer, occupation, income, but also to analyze their motives, is the traditional frugal, affordable, trendy impulse, or luxury publicity type, in order to achieve tangible results.
4, behavioral analysis: the customer is divided into regulars, general guests, flow fit, new customers, etc., which is associated with hot pot chafing dish restaurant quality, service level, customer trust, etc..
do these surveys, in order to better open a hot pot restaurant. You know, in the same area is not suitable to open the same two hot pot restaurants, so you decide to enter a region or market, we must do a good job in the investigation. In addition, we have to look at the traffic, traffic and other factors.