This week our focus is on the In-Store Bakery Award, sponsored by Macphie of Glenbervie. In-store bakeries are an important part of any superstore, with the smell of the freshly-baked bread wafting through the aisles and tempting customers to buy. But to be a successful manager of an in-store bakery, you have got to keep coming up with fresh ideas or your products and your concept will quickly go stale.Macphie is looking for in-store bakery mana-gers with a strong history of innovation and team leadership, who come up with quality products that make for an impressive turnover. But remember, you do not have to be one of Macphie’s customers to enter.So what are you waiting for? If you think you have got what it takes to win our In-Store Bakery Award, enter today. And if you’ve never entered the Baking Industry Awards before, then we would particularly like to hear from you. We have made the entry process as easy as we possibly can. Simply fill out the form on page 20 and we will take it from there. Four finalists, and their partners, will attend the glittering Awards ceremony at the Grosvenor House hotel in London on September 18. It really is the bakery event of the year, so if you want to be in with a chance of being there, fill in the form today. Good luck!